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Rado Watches – Swiss High-Tech Ceramic Wristwatches
Rado watches from an official dealer: our range includes several collections of the Swiss brand, with most models coming from the Captain Cook, True Square and Florence families, roughly half with quartz and half with automatic movements. Women's and men's pieces, in steel and high-tech ceramic, can all be ordered online with manufacturer warranty and home delivery. If something is not in the range, we will try to source it, and battery changes and strap adjustments are done by our own watch service.
What Is Worth Knowing About the Rado Brand?
Rado is a Swiss watch brand. It started in 1917 in Lengnau as Schlup & Co, founded by the Schlup brothers – Fritz, Ernst and Werner – and it has used the Rado name since 1957. Today it belongs to the Swatch Group. The word means wheel in Esperanto. The brand is also called the "master of materials", because it became truly well known for high-tech ceramic watches; its two legendary models, the DiaStar and the Captain Cook, both appeared in 1962.
Which Rado Collection Suits You?
- Rado Captain Cook – automatic sports watches; several models in the series are water resistant to 300 metres, so if you swim or take your watch on holiday, look at these first.
- Rado True Square – a square case, many unisex sizes, in automatic and quartz versions.
- Rado Florence – the brand's entry level, mainly with quartz movements.
- Centrix, Integral, Coupole – more delicate women's models, often set with stones (Diamonds).
What Price Range Do Rado Watches Represent?
Rado sits in the middle to upper price range of Swiss watches. In our range the Florence is the most accessible entry point, the Centrix and the HyperChrome make up the middle, and the automatic Captain Cook dive watches and the ceramic Integral pieces represent the higher price range. The price is determined mostly by the movement (quartz or automatic), the case material (steel or high-tech ceramic) and diamond decoration; you always see the exact price on the product page of the watch.
Quartz or Automatic Rado?
Most of our women customers choose quartz: it is thinner, lighter, and does not stop if it sits in a drawer for a few days. If you like the idea of the watch drawing its energy from the movement of your wrist, the automatic Captain Cook or True Square is the way to go. When buying online, it is worth comparing the case thickness and weight of the two types on the product page – the automatic is typically chunkier – and if you are unsure, write to us and we will help you decide.
Frequently Asked Questions About Rado Watches
What determines the price of a Rado watch?
Primarily the movement and the material: the quartz Florence models are the brand's entry level, while the automatic Captain Cook and the high-tech ceramic Integral pieces belong to the higher price range. Diamond decoration raises the price further.
Which country is Rado from?
Rado is a Swiss watch brand, founded in 1917 in Lengnau, and today it is part of the Swatch Group. It has used the Rado name since 1957.
What does the name Rado mean?
In Esperanto, "rado" means wheel. The brand took this name in 1957; before that it operated as Schlup & Co.
What are Rado watches made of?
Rado became famous for high-tech ceramic watches, which is why it is called the "master of materials". Whether the case and bracelet are ceramic or steel differs by collection, so always check the product page of the watch.
Do you have automatic Rado watches?
Yes, nearly half of our range is automatic, mainly from the Captain Cook, True Square and Centrix families. The rest are quartz and run on a battery.
Does a Rado watch come with a warranty if I order online?
Yes, we are an official Rado dealer, and every watch is genuine and comes with the manufacturer warranty. Battery changes and strap adjustments are done by our own watch service, and if a model is only available to order, just tell us and we will source it.