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Lorus Watches – Seiko's Affordable Brand with Men's, Women's and Kids' Models
The Lorus watch is one of the most affordable ways to get a branded wristwatch with a Japanese background: with us you will find a wide selection of men's, women's and kids' models, mostly quartz but also with automatic movements. As an official Lorus dealer we offer only genuine watches, with the manufacturer's warranty and home delivery, and our own watch service also helps with later battery and strap changes.
What is Lorus, and why is it more affordable than Seiko?
Lorus is a brand of the Japanese Seiko group, introduced by Seiko in Europe in 1982. The brand builds on Seiko technologies – quartz, solar, digital and alarm chronograph solutions – but in a simpler design, so its price is a fraction of a Seiko. What we like to say: Lorus is the watch you can wear to work, in the garden or at the beach without a worry.
Which Lorus series should you look for?
- Lorus men's watches: the widest selection, Dress, Sports and Classic models, quartz and automatic.
- Lorus women's watches: Women and Classic models with a fine metal bracelet, at an attractive price.
- Lorus Classic Automatic: if you would like to try an automatic watch for the first time on a small budget.
- Kids' watches: colorful, durable models, so feel free to ask us about them.
What determines the price of a Lorus watch?
Kids' and simpler men's models form the entry level, women's watches are typically in the middle, and the automatic men's models are in the upper range. The type of movement, the case material and the water resistance are the main price factors.
How water-resistant is a Lorus?
A significant share of Lorus watches are rated 10 atm, and you can swim with these. The 5 atm models withstand showers, and the 3 atm watches only rain and hand washing. If you plan to wear it every day and do sports too, 10 atm is the safer choice.
How do you choose a Lorus watch online?
Check the case diameter and the strap type on the product page: metal bracelet models can be adjusted link by link, while leather and silicone straps fit the wrist through the punched holes. If you get stuck choosing, write to us and we will help.
Frequently asked questions about Lorus watches
Is Lorus a good brand?
Lorus is a reliable entry-level brand: it is part of the Japanese Seiko group and builds on Seiko technologies. For everyday wear, as a gift and as a first branded watch, it offers genuinely good value for money.
What determines the price of a Lorus watch?
Kids' models and simpler men's models form the entry level, women's watches with a fine metal bracelet sit in the middle, and the automatic men's models are at the top. The movement, the case material and the water resistance are the main price factors.
Which country does the Lorus brand come from?
Lorus is a Japanese brand, part of Seiko Watch Corporation, that is, the Seiko group. It appeared in Europe in 1982.
Is there an automatic Lorus watch?
Yes, mainly in the men's range, in the Classic Automatic line. Most Lorus models, however, have a quartz movement and run on a battery.
Does a Lorus watch come with a warranty?
Yes. As an official Lorus dealer we sell only genuine watches, with the manufacturer's warranty, and our own watch service helps with battery and strap changes.
Can you swim with a Lorus watch?
With Lorus watches rated 10 atm (100 m), yes. Do not swim with the 5 and 3 atm models: they withstand a shower, and rain and hand washing, respectively.