Looking for a men's luxury watch? In this selection you will find a wide range of premium men's watches, from the Swiss entry level to flagship models; most of them are automatic. Tissot, Longines, TAG Heuer, Doxa, Mido and Certina – order online and have them delivered with a manufacturer warranty. As an official dealer we help with everything from strap changes to the factory service.
Should a men's luxury watch be automatic or quartz?
Most men at this level are already looking for an automatic, and automatic models also make up the majority of the range. An automatic winds itself from the movement of your wrist, and if it sits in a drawer for two or three days, it needs restarting. A quartz is more accurate and needs less care – for a chronograph or a slim dress watch, that is often the better decision.
Dive watch, chronograph or dress watch – which suits you?
- Dive watch: Longines HydroConquest, Tissot Seastar, Mido Ocean Star, TAG Heuer Aquaracer, Doxa – 20–30 atm, rotating bezel.
- Chronograph, motorsport: TAG Heuer Carrera and Formula 1.
- Everyday steel watch: Tissot PRX, Longines Conquest, Doxa Top Sport.
- Dress watch: Baume & Mercier, Orient Star – slim case, leather strap.
What to look for in your first Swiss automatic
Check the power reserve: many Tissot, Mido and Certina models use the Swatch Group's 80-hour Powermatic 80 movement, so they keep running after a weekend of rest. Mido introduced the Multifort in 1934, a watch that was automatic, shock resistant, antimagnetic and waterproof all at once. If you wear it daily and swim in it now and then, choose a model rated at least 10 atm.
You can find more filtering options in the further men's watch categories. If you can't decide what each movement can do, write to us and we will be glad to explain; we also take care of the warranty process and later maintenance.
Questions and answers about men's luxury watches
Which is the best men's luxury watch brand for beginners?
To start, Tissot and Mido give the most for the money: a Swiss automatic movement, often with an 80-hour reserve. If you would like to step up a level, Longines and TAG Heuer are the next tier.
How long does an automatic watch run if I take it off?
Most automatics run 40–80 hours without being worn, and Powermatic 80 models about 80 hours. After that you simply wind it with the crown and set the time.
Is there a dive watch among the premium men's watches?
Yes, many models can take 20 atm or more. Most of the Longines HydroConquest, Tissot Seastar and TAG Heuer Aquaracer models do.
Does a premium men's watch come with a manufacturer warranty?
Yes, as an official dealer we give a manufacturer warranty on every premium watch. We handle warranty matters with the brand's official service, and our own watch service does strap changes and maintenance.