The TAG Heuer Formula 1 is the brand's most affordable series, the entry level of Swiss watches. These are sporty, tough watches, most of them quartz, though automatic and solar-powered Solargraph versions are among them too, and a large share of the models are water-resistant to 200 metres. You order online and get it delivered to your door. As an official TAG Heuer dealer we sell it with a manufacturer warranty, and for battery or strap changes you're welcome to turn to our own watch service.
Who do we recommend the TAG Heuer Formula 1 for?
For anyone buying their first Swiss watch who doesn't want to worry about it. Since 1986 the series has been TAG Heuer's sportiest line: a strong case, an easy-to-read dial, built for everyday knocks. Most of the range is men's watches, with a few women's and unisex models alongside.
Quartz, automatic or Solargraph Formula 1?
- Quartz – the most affordable and most accurate route; our own watch service takes care of battery changes.
- Automatic – if the feel of a mechanical movement matters to you.
- Solargraph – charged by light, so you don't have to think about the battery.
How water-resistant is the Formula 1?
The larger part of the models are 20 ATM, meaning they're suitable for diving, while the rest are 10 ATM, which is fine for swimming. If you're looking for a special edition made in memory of Ayrton Senna, ask, and we'll check whether we can get it. You'll find the brand's more elegant series on the TAG Heuer watches page, and the full men's range among the men's TAG Heuer watches.
If this will be your first TAG Heuer and you can't decide between quartz and automatic, write to us: we'll explain what each is for and which fits your daily routine better.
TAG Heuer Formula 1 – the most common questions
Which is TAG Heuer's entry-level series?
The Formula 1. It's the brand's most affordable line, with a Swiss movement and, on many models, dive-watch water resistance.
Is there an automatic TAG Heuer Formula 1?
Yes, the series includes automatic models. Most are quartz, and there are also solar-powered Solargraph versions.
Can I dive with the TAG Heuer Formula 1?
With the 20 ATM models, yes, and most pieces in the series are like that. The 10 ATM versions are for swimming and the beach.
Is a Senna edition Formula 1 available?
Not always, so it's worth asking: write to us and we'll check whether we can get it.