Diesel watch - with an extreme look
The Diesel watch brand was started in 1978 by Renzo Rosso with the intention of creating the world's most innovative jeans. In the midst of the global oil crisis, during which diesel was seen as an alternative fuel, Renzo liked the idea of his brand being known as an alternative denim brand, unlike the casual clothing giants that were prevalent before. Renzo wanted to reach the whole world from the beginning of the brand, so the word "diesel" is an international term pronounced equally all over the world, the perfect name for his endeavor. Since its inception, Diesel has used the brand's DNA as its slogan "For a successful life". With a long and diverse history of strong, ironic and playful campaigns, Diesel has become a leader in both advertising and fashion.